A responsive campaign landing page that turns UK innovation content into clear pathways for Hong Kong businesses to explore, enquire and connect locally.
Project details
GREAT CAMPAIGN · DIGITAL EXPERIENCE · HONG KONG
For the GREAT Campaign, we designed a focused Hong Kong landing page that translates the UKâs broad innovation story into a clear, locally relevant digital journey. The experience introduces UK capabilities, builds confidence through useful sector content and gives Hong Kong businesses direct ways to continue the conversation.
The challenge was not simply to present information. The page needed to move a visitor from curiosity to action: explore a technology sector, download a useful report, discover relevant solutions and connect with a specialist who could support the next step.
A concise sector navigation gives visitors immediate routes into FinTech, Smart Cities, Cyber Security, Health Tech and funding support. This structure turns a large national innovation proposition into practical entry points based on what a business visitor is looking for.
Strong editorial hierarchy, recognisable campaign imagery and bilingual access help the page feel authoritative while remaining approachable for a Hong Kong audience. The design keeps the GREAT identity prominent without allowing the brand system to overwhelm the content.
The UK-Asia Technology Report acts as a high-value conversion point. Visitors can move from broad campaign messaging to a tangible resource covering technology strengths, business conditions and examples of UK-Asia collaboration.
Calls to action are placed beside relevant content rather than isolated at the end of the page. This lets visitors respond when interest is strongest, whether that means opening the full report, exploring a featured topic or contacting the Hong Kong team.
For an international trade campaign, the landing page is the beginning of the journey rather than the destination. The design helps online visitors understand the offer before they meet representatives at a local trade show, business event or consultation. Clear sector pathways also help visitors arrive at those conversations with more specific interests and better-informed questions.
The final contact prompt provides a direct bridge to specialists in Hong Kong. By combining awareness, education and a local route to action in one experience, the page supports a smoother handover from digital interest to real-world business engagement.
The result is a responsive, content-rich landing page that gives the GREAT Campaign a credible digital presence for Hong Kong. It presents UK innovation with clarity, supports deeper consideration and creates multiple opportunities for an online visitor to become a report reader, qualified enquiry or face-to-face trade contact.
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