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View projectA map-first geo-social platform for discovering nearby places, offers, events and real-time local conversation.
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ORDAR · GEO-SOCIAL PRODUCT
ORDAR is a map-first geo-social platform developed to help people discover nearby places, offers, events and conversations while they are still relevant. It combines local discovery, social publishing and location-aware commerce in one immediate interface.
Instead of asking users to search through old listings or content shaped by who they already follow, ORDAR starts with place and time: what is around me, what is new, and what can I act on now?
Most discovery products are organised around search history, followed accounts or static directories. That makes it difficult to notice a new independent business, a short-lived offer, an event starting nearby or a useful conversation unfolding in the same neighbourhood.
ORDAR was designed around a different behaviour: open the map and immediately see recent, location-specific activity contributed by businesses and local people.
Browse spots, food, people, events, freebies and offers through a map centred on the user’s current location.
Publish location-aware content quickly, making an offer, recommendation or update visible to people around that place.
See current local commentary and connect with people through a shared context: the place both users are exploring.
ORDAR turns the city into a browsable social surface. Category shortcuts keep discovery focused, while map pins and compact content cards show what is available without forcing users into a long search-and-filter journey.

A nearby view surfaces recent places and content around the user. Search can expand to another city, but the default experience remains grounded in what can be reached now.

Businesses and creators can pin visual content to a location. The post becomes discoverable through proximity rather than depending entirely on followers or advertising reach.

Short comments and recommendations appear directly on the map, revealing current sentiment, practical tips and spontaneous activity around a district.

The product concept uses geolocation attached to photo uploads to keep content anchored to where it was created. This “real” policy supports more useful local context and reduces the distance between seeing something interesting and visiting it.
The spatial layer can combine user contributions with useful city datasets such as attractions, sports facilities, recreation and culture locations, public amenities and commercial destinations.

A flexible visual layer for navigating districts, landmarks and nearby activity.
GPS metadata connects visual posts with the place that gives them meaning.
The experience prioritises immediacy so the map reflects what is happening now.
ORDAR serves people whose decisions are strongly shaped by location and timing:
Find current local recommendations and practical information beyond static travel guides.
Discover food, offers, events and useful services in an unfamiliar neighbourhood.
Meet nearby people, share what is happening and strengthen connections around common places.

For local businesses, proximity creates a direct path from discovery to a visit. Offers can reach people who are already nearby, helping independent shops make better use of timely inventory and foot traffic.
For communities, the same infrastructure can support social connection: people exchange local knowledge, discover shared interests and participate more actively in the places around them.
Fortemont developed ORDAR as a product experience spanning brand direction, interaction design, map-based user flows and a working web platform. The proof-of-concept roadmap covered spatial-data integration, interface refinement, multilingual support, user testing, content development and business validation.
The result demonstrates how a geo-social product can connect three activities that are usually separated: discovering the city, publishing local knowledge and converting nearby attention into real-world action.
Open the live test platform to browse its nearby and discovery experiences.

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